Content
Introduction……………………………………………………………….3
Chapter 1. The process of the strategic planning at
the enterprise ……………………………………………………………...6
1.1. Strategic marketing……………………………………………………6
1.2. Marketing mix…………………………………………………………9
The chapter 2. The technique of development of the marketing strategy for the enterprise………………………………………………………………………….11
2.1 Application of the marketing strategy for the small enterprise which sale the radio engineering production………………………………………………….11
2.2. Results SWOT - analysis (for segments of the market)……………….13
Conclusion………………………………………………………………….20
The list of the literature……………………………………………………..22